Build Your Brand With BHG

When looking for a strategic partner for your business, you need someone with deep industry insight and experience. Over the years, The Brand House Group has driven growth for numerous industry giants including Seagram, Diageo, Bacardi, Brown-Forman & Beam Suntory to name a few.

Our Brand Building Experience Includes:

  • Brand creation, consumer target & communication.
  • Brand engagement & trade execution.
  • Brand positioning & visual identity.
  • Brand awareness & relevance.
  • Brand architecture.
  • Brand strategy development.
The Brand House Group

Services For Your Growth

When it comes to achieving strategic growth, The Brand House Group provides end-to-end services from brand strategy development, brand placement to sales, marketing and distribution.

Branding Services

  • Brand definition & guidelines - Brand positioning, pricing guidelines, brand architecture, naming conventions and core competitive set.
  • Brand strategy - target consumer profile, key activation thrusts, consumer platforms.
  • Brand asset/tool development - creative brief development, creation of central digital assets, branded materials, education content.
  • Brand asset production & execution - education materials, merchandising production, market specific POS programs, gifting programs.
  • Support services - Agency selection & management.
  • Brand connection via local consumer connection programs - below the line promotions, local sponsorships, public relations, in-venue events, charity partnerships and promotions.
  • Brand development - drink strategies, digital platforms, and identification of must win markets, sponsorships and communication platforms, communication objectives, evolution of innovation.

Commercial Sales Management

  • Federal and state approvals.
  • National distributor sales.
  • National account sales.
  • Channel strategies & category management.
  • Pricing execution for distributor and retail.
  • KPIs: distribution, displays, ads, drink features, e-commerce.

Distributor Management

  • Key performance indicator (KPIs) management.
  • Multiple channel management.
  • Distributor contract management.
  • Distributor incentive programming.
  • Consumer activation capability.
  • Localized brand building.

Let BHG help your business become the brand that stands out.